The balance between work and personal life is an objective that many want to achieve. Although a dilemma arises, if you spend time living your life either alone, as a couple or as a family, your work performance may be affected and vice versa.
PR is the act of writing a story and then influencing how the public sees that story!
A PR Professional, works with an organization, company, government, or individual to cultivate a story that portrays that client’s passion, idea, concept, reputation, reputation, idea, product, or accomplishment in a positive light that effectively resonates with their ideal market.
PR professionals are, in a sense, storytellers who tell a story that evokes good feelings that make you want to buy or support that brand. These professionals tell their stories through unpaid or earned media for reaching the general public, unlike marketing professionals.
These unpaid or earned media include traditional media, social media, speaking engagements, and nontraditional avenues as well. Keep in mind that a PR professional isn’t just trying to reach a paying customer ... she’s trying to reach everyone. That one person reached may not need what's offered then but will soon or know someone who does and a PR professionals job is to spin the brand's story so the public knows their client has what's needed, even if they dont know!
At Glow Media Group, our Publicity Experts are trained to effectuate each clients' vision and take them from barely known to brand name. Contact us today for more info on how we can work with you to make your brand a household name.
Hiring a PR agency for professional representation helps you elevate your business to the next level. How do you know if you've reached the point of needing a PR Pro?
Here’s a list of my top three ways to know if you are ready for professional PR:
You are launching a NEW business
When it comes to launching a new business or brand, a PR firm will help your brand make its debut into the world and guide you through the launch process. Some firms, like Posh in Pink PR Management, offer services tailored specifically towards a new business launch. The firm will assist with many of your new business launch needs, from including branding, launch parties, and press releases.
You want your brand featured in the media
The right PR agency can assist with all of your media outreach and monitor the analytics to ensure effective exposure. They will work to get you FREE media exposure, not paid exposure!
You are looking to create a strategic business network
A PR firm’s job is to know EVERYONE so that everyone will know you! Your firm's connections will save you time and money while you continue to grow your business! From media contacts to professional photographers, a professional firm like Posh in Pink PR Management, will become your one-stop-shop for all of your business storytelling needs by creating strategic alliances of other professionals.
Your boutique PR Firm is your Brand Bestie! We strategize, storytell, and solicit positive emotions from the public to launch your business into the next stratosphere.
Ready to see what we can do for you? Let's chat!
Let's face it ... your brand is your baby! You gave birth to it, breathe life into it, and take the utmost care of it on a daily basis. How your brand looks is equally important? Knowing how to properly project and, even, improve your brand image is one of those things that are most likely on your daily To Do List.
Below we will take a look at 5 ways to putting your best image forward:
What steps have you taken to make sure your brand's image stays looking pristine? Need help? Contact us today!
Unfortunately there often comes a time in the Business Life, where your brand receives bad publicity or press. It's pretty much inevitable!
How you choose to deal with that situation can determine the life of your brand!
Sometimes bad press can damage a business' or executive's reputation. If so, it may be necessary to issue a public response. A straightforward news release sent over the wires and directly to individual publications offers the most efficient means of relaying information to the masses. Popular blogs and websites that cover your target market may also be worthwhile!
Any public statement should directly address only the issues put forward in the original article in a factual, non-emotive and balanced style without opinions. Write the news release as if it were a personal letter from the CEO, rather than an announcement or proclamation of fact. Using a personal approach presents a "take charge" image--one that is built on rational thought, powerful imagery, and leadership. The aim is to calm and dissolve any apprehension your ideal audience may have. Resist the urge to burn bridges.
Focus on promoting a new product or service and any sponsorships or partnerships you have secured. Bring light to overpower the dark!
For assistance with your brand, including Crisis Intervention, please reach out to the professionals at Glow Media Group at 985.580.5100 or by sending us an email here.