Unfortunately there often comes a time in the Business Life, where your brand receives bad publicity or press. It's pretty much inevitable!
How you choose to deal with that situation can determine the life of your brand!
Sometimes bad press can damage a business' or executive's reputation. If so, it may be necessary to issue a public response. A straightforward news release sent over the wires and directly to individual publications offers the most efficient means of relaying information to the masses. Popular blogs and websites that cover your target market may also be worthwhile!
Any public statement should directly address only the issues put forward in the original article in a factual, non-emotive and balanced style without opinions. Write the news release as if it were a personal letter from the CEO, rather than an announcement or proclamation of fact. Using a personal approach presents a "take charge" image--one that is built on rational thought, powerful imagery, and leadership. The aim is to calm and dissolve any apprehension your ideal audience may have. Resist the urge to burn bridges.
Focus on promoting a new product or service and any sponsorships or partnerships you have secured. Bring light to overpower the dark!
For assistance with your brand, including Crisis Intervention, please reach out to the professionals at Glow Media Group at 985.580.5100 or by sending us an email here.