PR is the act of writing a story and then influencing how the public sees that story!
A PR Professional, works with an organization, company, government, or individual to cultivate a story that portrays that client’s passion, idea, concept, reputation, reputation, idea, product, or accomplishment in a positive light that effectively resonates with their ideal market.
PR professionals are, in a sense, storytellers who tell a story that evokes good feelings that make you want to buy or support that brand. These professionals tell their stories through unpaid or earned media for reaching the general public, unlike marketing professionals.
These unpaid or earned media include traditional media, social media, speaking engagements, and nontraditional avenues as well. Keep in mind that a PR professional isn’t just trying to reach a paying customer ... she’s trying to reach everyone. That one person reached may not need what's offered then but will soon or know someone who does and a PR professionals job is to spin the brand's story so the public knows their client has what's needed, even if they dont know!
At Glow Media Group, our Publicity Experts are trained to effectuate each clients' vision and take them from barely known to brand name. Contact us today for more info on how we can work with you to make your brand a household name.